This 2009 “integrated recruitment campaign” from the Oregon-based athletic wear giant Nike – via the Californian advertising agency 72andSunny – “taps into the competitive spirit of young runners” and calls them to gendered action: “Join the Men vs. Women Challenge at ” ( 2011; 2011). Runners entered the competition, which launched in early March 2009 and ended in late April of the same year (won by the men), through the Nike plus ( Nike+ )website, where they could purchase customizable athletic shoes and clothing as well as software for tracking distances run ( RunningfromZombies 2009; Nike Runing 2011). Acquisition of this software, compatible with iPods or a specially designed Nike+ SportBand, granted access to “the world’s largest running club,” a Facebook- like social network that continues to provide personalized training schedules and progress reports as well as opportunities for interacting with fellow runners. Indeed, though the “Men vs. Women Challenge” has ended, the Nike+ network is still available, and maintainsan active user base, emphasizing the running community as a whole ( Nike Running ).
In an analysis, even the location of the advert is of significance. One should be able to scrutinize the reason for an advert's specific location. For example, a Coca-Cola advert related to soccer will have a lot of effect if its location is in South American. Better yet, the continent or the country holding the FIFA World Cup will be perfect as the location of such an advert. In the case of a picture advert, the background gives the location of the setting. One should be able to make an analysis of why the location is where it is at that time.