Account-Based Marketing is one of the most powerful strategies in a B2B Marketer’s arsenal. Combined with the right tools and processes to get the job done, ABM can transform the way you market. But what’s next? New technologies like artificial intelligence and machine learning are fundamentally changing how we identify target accounts, while delivering deeply personalized experiences, customized content, and targeted advertising. The future of ABM is about changing the way B2B Marketers think about their customers and prospects, and helping sales deliver more pipeline and closed business.