After you have written a post with original content, you should make sure to write readable content. Your article should be easy to read. Readability is important for your audience. If your text is well structured and clearly written, people will understand the message of your text. Above that, readability is also important for SEO . People read your text, but Google reads texts too. If your text is easier to read, has a clear structure with subheadings and clear paragraphs, Google will be more likely to grasp the main message of your post. If the main message of your post is clearer to Google, it will be more likely that your post will rank in the search engines.