To have a successful career its very important to understand your preferences and chalk out what you want to do with your work life — nature of work, kinds of companies, broad location preference and your own aptitude. If you have all this clear chances are this will reflect in your application essays. Ofcourse focus on grads and GMAT is important as well(simply because there are alot of good people out there and certain parameters are needed for comarison), but there are several cases of “My GMAT and acads were better than his but he got an admit and i didnt”..and frankly the difference is the maturity and clarity in application essays that can be a clincher. Its a bit of a mirage and never a complete perfect answer but the more thought and experience you put into your planning the better its reflection will be. A strong application will sail through irrespective of R1 or R2.